All-day straightness and shine.
- Exclusive blend of plant-derived cellulose, wheat, organic aloe, maize and guar bean
- Natural cellulose delivers long-lasting hold-to maintain a straight style all day.
- Hydrolised wheat protein protects the cuticle from heat damage caused by hot styling tools
- Aroma features a fresh yet spicy citrus-floral blend with rose oil and certified organic bergamot, palmarosa and Australian sandalwood.
For best results, shampoo and condition with smooth infusionTM shampoo and conditioner and prep with style-prep smootherTM. Then apply glossing straightener to damp hair and style.
Pro Tips From Antoinette Beenders, Aveda’s Global Creative Director and award-winning stylist
- For curly, coarse hair: apply glossing straightener from roots to ends
- For straight to wavy hair: apply from mid-length to ends
- Pre-dry your hair with the dryer nozzle facing downward until hair is about 70% dry.
- If you prefer to use a flat iron, use ceramic, because it heats faster and protects the hair better.